28 October 2011

Intrepid Fridge Forager

If you live in the UK and you own a TV, you've probably seen this advert a few times this year. But watch it again, you know you love it!


This tele advert is the shining star of a whole campaign put out by Lurpak: Good Food Deserves Lurpak. I LOVE this campaign. It is built on the premise that in a world where everyone is always busy and fast-food and ready-meals are quick, cheap and easy, fewer of us are making the effort to cook real food. Of course, for a company that produces and sells butter this isn't ideal. You don't need butter for your microwave dinners. So these ads are inspiring consumers to cook and eat REAL food. But the point that makes it brilliant is that most of the ads feature really simple, hearty, tasty food; you don't need to be a Master Chef to make an omelet.

from here
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from here

These are some of my favourite of the print ads. They are plastered all over tube stations across London and I gawk at them shamelessly all the time. Though in true form, I've borrowed all these pictures from somewhere else as my own photographic skills are seriously lacking. In my search I also found that Lurpak's Flickr is a gem for food porn! Score!

There are tonnes more of these around and I'm sure many of you have seen them. What's your favourite?

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